It’s true—A good contractor is hard to find. All companies look more or less the same when viewed through the Yellow Pages. But how do you know who you can trust and who you will catch sniffing your shoes in the family closet? To solve this problem, the website Angie’s List provides ratings on local service companies based on price, quality, responsiveness, punctuality, and professionalism. Subscribers can read report cards for companies in 124 cities to quickly separate the wheat from the chafe. But in addition to acting as a Consumer Reports of service companies, membership also allows subscribers to write reviews. Just imagine how quickly and how high a contractor will jump when you tell them you are an Angie’s List reviewer and your review can potentially lift or sink their livelihood. It’s like being issued a VIP card. In a capitalist system, good companies thrive and bad companies fade away. Angie’s List just speeds up the process.