I have tried to find the Bruce Simply Natural but according to the Bruce Company it was a Home Depot exclusive that is now discontinued. I have found a similar self stick Bruce floor called Easy Elegance. It is a Lowe's exclusive, but is not available in all their stores. It is only 1/4 " thick which worries me a bit. I called Bruce and they claim they haven't had many complaints about it. It looks like the Simply Natural but sure isn't made like it.