This paint does not match the chip. It is difficult enough to match reds without having this problem as well. We followed all the directions, applying the RL red primer first, followed by multiple coats that did not darken the paint. Beware -- unlike the chip, this paint has a strong magenta base. Unless you love raspberry, don't try to use this color. It definitely does not go with my rug -- more of a china red -- yet the chip matched perfectly. The 800# left no satisfaction either. I will never try this paint again.