i have to admit, that i love it. it gives you the look of wallpaper without the expense. have you priced wallpaper lately? at any rate, i have to tell you, that we did do a primer on one wall, because after removing the former owners wallpaper , we had a surprise of chalk board paint all over the wall. on the other walls , no primer. the finish does look nicer on the primer wall. call me crazy , because it is around thirtyfive dollars a gallon, yikes and it will take you at least four gallons for one small room, but , its beautiful. BUT, if you do not like a lot of work, go with one of polos other colors and you still won't be disappointed. the ralph loren collection is beautiful.