don't blame lauren paints for the problem. any company you pick will tell you that it takes 5-6 coats of red to cover any wall. For some reason the color will not take in less coats. The reason the other companies paint worked to one or two coats is because you had already put four coats on. I do professional painting and whenever a customer picks red, I have them call the paint store and ask how many coats is recommeded for that color, before I start the job, because I know it will take several more coats then they expect.