I fail to see the big problem with this paint. I knew it wasn't going to be a breeze because it is special paint but it was not that bad. It is true that the roller is a little cheap but I feel that there is little to complain about and I have never painted a room before! As I have read, $165 for three gallons is $55 a gallon! I don't know where you got your paint but mine was $29.94 and I only used 2/3 of a gallon to cover my walls and I think it looks great! What other paint has that unique texture? And talk about clean-up. This stuff cleans up like a dream. I cannot agree nor can I sympathize with those who had problems. I would recommend it!