Yes, I encountered the streaking with the Ralph Lauren Red Matte paint. I solved the problem by NOT rolling in the same direction on every coat. Don't go from top to bottom, do a kind of "X" or a "V" pattern. Do some side-to-side strokes as well and you'll get a much nicer look.
Another thing you might consider is doing an entire brush technique: after painting your edges and corners, use a large brush over the entire surface making small "x"s all over, making sure to get good coverage. Do your second coat the same way. Looks superb. My first coat looked good enough to leave (kind of a wash look). But I gave a second coat to get a deeper color.
The advice I have for RL paints is EXPERIMENT, EXPERIMENT, EXPERIMENT. Don't necessarily follow the instructions on the can, do what looks nice on your wall. Happy painting!!!