Gee you kinda sound like you work for Benny Moore. I have been using Rl for 3years and think its just as good as BM. I've used BM, Pratt/Lambert, Behr and for the price RL is just as good(at a better price). Like any other paint if you're using a deep color especially reds you need a toned primer(grey). Sounds like you just don't know how to paint. By the way, consumer reports agrees.