This Forum has seen some good, mostly bad, talk about this paint. From what most folks have said, multiple coats are necessary depending on the color. Of course, prep work is a must. A primer should be used on new walls or where you're putting a light color over an existing dark one.
Others may have more to say. You can search the main Forum page for lauren using your Browser's FIND Feature to locate other messages relating to yours. My best to ya and hope this helps.