Sorry for the confusion, their is no one product in particular that the people are going nuts over. What i can say is that it comes down to the consumers perception of what the particular wood should look like, and every brand has what they think it should look like. Their are generic name for products like KLEENEX, REYNOLDS WRAP, FORMICA (counter tops), PERGO, ECT. Pergo has received the generic name for laminate floors. Pergo is the most popular floor sold due to it was first, you can find it every where, and it is cost efficient. Pergo leads in continualy upgrading their product every few months. I can't wait to see what is around the next corner with the technoligy they have today.