If you would like an easier way to drive business to your website, Keywords are the perfect solution. Instead of one long URL linking to your site, your customers can simply type your Keyword(s) into the Browser address bar and be taken to any page within your site that is relevant to that keyword!
How Can Keywords Help Your Business?
Imagine customers finding your business online, using the ordinary name they already know. With Keywords, your customers don't need to know or type a long complicated Web address with www's and .com's. They simply type your Keywords directly into the address bar of the Internet Explorer Web Browser and go straight to your website. Keywords can even include punctuation, spaces, and even your natural languages. Keywords ease the navigation of intended information through the Internet by means of direct, precise words.
Benefits of Keywords
Keywords help integrate your business, service or brand into one unique online identity. Customers will be able to more easily remember your simple Keywords than a long and sometimes confusing website address. Keywords are designed to be natural phrases or words. Keywords offer potential customers a direct link to your website, if they are searching their address bar for your service. Wouldn't you rather they be taken to your home page and not a listing of your competitors?
Keywords allow you to more effectively deliver your customers the information that is most relevant to them. You can establish multiple IGN Keywords for the different products or services your business offers, or link customers to different pages on your site for a higher market capture.