absolutely right on the money, again. I have petitioned and pleaded with builders & architects for years to install our tankless heaters in homes they are building. The responses are 100% "go convince the homeowner, it's his house" or "I'm not adding any cost to this house" or "I don't care if it reduces utility bills, I'm not paying them". Jeffrey, Jay's right, we have to educate the public, they are buying, not the builders. Good news from my end, my website will be up in about 3 weeks www.energysaviours.com and it will have lots of products, hints, tips, advice and announcements, all related to energy savings and energy management. When it's up, I will be asking for input & advice from everyone. Keep plugging Jeffrey, we're behind you. Have a great week, all. Regards, Brian.