It depends on where you are. In the North US, gas used to be 1/3 the equivalent cost of electricity. It is now 1/2 the cost of electricity. In the Tennessee Valley authority area and some areas near dams, electricity is less expensive. In the South, half or more of the energy usage is for cooling, rather than heating, so electric units make some sense.
Gas heated homes have a better resale value because it is expected to cost far less to heat with gas. Heat pumps use electricity, so you are opting to use an expensive form of energy and trying to make up for it by using a heat pump which is less comfortable than baseboard or radiant heat.