10 coats-- try 9 GALLONS on a room that it 10 x12 done by a professional painter. I have more paint on my walls then the entire Sistine chapel. We had to redrywall the entire room it looked so bad. My crown molding has to be replaced entirely-- done with 2 gallons of burnished gold. When we called the company, I was told by the customer service rep "that any idiot could use this paint". They have sent out the rep in my area that told us that it was an "application problem". The directions were followed to the T. After 7 weeks we are waiting another 48 hours for them to get back to us with a resolution-- then we sue. I want the purchased price of the paint, the drywall and a $1000 worth of crown molding replaced. They did offer me free paint. Never again, this was a horror. My painter with 20 years experince has said that he has never had problems like this with any other product.