actually, the suede requires the overlapping X's, not the River Rock. You are probably getting the overlap marks due to pressing the roller a little harder than you need to. If you load up the roller one time for each "square" or "18X18 inch section" this is enough paint to fill these sections in adequately. You may see some sparce areas, but this is a normal attrribute of the paint. When you apply the 2nd coat it will "fill in" these areas and cover well. You can see the product building up a "ridge" on the edge of the roller and actually forming a "line" on the wall. This is because you are pressing too hard. No matter how many time you apply a coat over this, that ridge will still stand out. Hope this helps. You can e-mail RL paints at email@example.com with any additional inquiries.