It's not much of a surprise to hear that men only make up 35% of the scented candle users in that market space. Don't believe it? Poke your head inside a candle store and count the chaps. We're betting they're always going to be outnumbered.
Yankee Candle is looking to change all that with the launch of their new Man Candles. A first-ever, limited edition line of candles, the Man Candle is created uniquely for men with scents inspired by hard work, fun and games.
Man Cave-worthy? We'll let the men out there decide.
The four scents are Man Town, First Down, Riding Mower and 2 x 4. With scents ranging from woods and musks to fresh cut grass and sawdust, Yankee Candle certainly put a bit of thought into the new line.
And apparently that thought is paying off. The company claims that one of the scents is currently the number one selling product out of their 4,000 items available and website visitors have increased by 167%.